How many google ranking factors are there?

Google-Ranking-Factors-northern-az-web-designThere are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules?
Here is the speculation – educated guesses by SEO webmasters on top webmaster forums. Should you wish to achieve a high ranking, the various confirmed and suspected Google Search Engine Optimization (SEO) Rules are listed below.

Domain Factors

  • 1. Domain Age
  • 2. Keyword Appears in Top Level Domain
  • 3. Keyword As First Word in Domain
  • 4. Domain registration length
  • 5. Keyword in Subdomain Name
  • 6. Domain History
  • 7. Exact Match Domain
  • 8. Public vs. Private WhoIs
  • 9. Penalized WhoIs Owner
  • 10. Country TLD extension

Page Level Factors

  • 11. Grammar and Spelling
  • 12. Keyword in Title Tag
  • 13. Title Tag Starts with Keyword
  • 14. Keyword in Description Tag
  • 15. Keywords in Header Tags
  • 16. Keywords appear frequently in Document
  • 17. Quality Content Length
  • 18. Keyword ratio to webpage text
  • 19. Search engine content quality
  • 20. Search engine Title andd Description quality
  • 21. Page Loading Speed with HTML
  • 22. Redundant and Duplicate Content
  • 23. Google consideration of Duplicate Content
  • 24. Page Loading Speed with Browsers
  • 25. Image alt text, name, tile, and description.
  • 26. Up to date Content
  • 27. Recent Content Quality
  • 28. Documentation of previous updates
  • 29. Keywords appearing within first 100 words of content
  • 30. Keyword listed in order of search-ability
  • 31. Quality of Offsite Linking
  • 32. Relevance of Offsite Linking
  • 33. Original page content
  • 34. Helpful Supplementary Content
  • 35 Number of Offsite Links
  • 36. Multimedia usage
  • 37. Number of Navigational Links
  • 38. Quality of Navigational Links
  • 39. Broken Links
  • 40. Read-ability of pages
  • 41. Quality of Affiliate Links
  • 42. Number of Affiliate Links
  • 43. Programming and validation errors
  • 44. Host’s Domain Authority
  • 45. Page ranks
  • 46. URL Length
  • 47. URL Path
  • 48. Human Content Editors
  • 49. Page Categories
  • 50. WordPress Tags
  • 51. Keyword in URL
  • 52. URL read-able by Google
  • 53. References and Sources
  • 54. Bullets and Numbered Lists
  • 55. Sitemap Page Priority
  • 56. Presence of Sitemap
  • 57. Webpage Age
  • 58. User Friendly Layout
  • 59. User Friendly Navigation
  • 60. Parked Domains
  • 61. Useful Content
  • 62. Value and Unique Insights provided in Content
  • 63. Contact Us Page
  • 64. Domain Trust/Trust Rank
  • 65. Site Architecture
  • 66. Site Updates
  • 67. Number of Pages
  • 68. Competition Page ranks
  • 69. Site Uptime
  • 70. Server Location
  • 71. SSL Certificate
  • 72. Terms of Service and Privacy Pages
  • 73. Mobile Optimized
  • 74. YouTube Presence
  • 75. Site Usability
  • 76. Use of Google Analytics and Google Webmaster Tools
  • 77. User reviews/Site reputation

Backlink Factors

  • 78. Linking Domain Age
  • 79. Number of Linking Root Domains
  • 80. Number of Links from Separate C-Class IPs
  • 81. Number of Linking Pages
  • 82. Alt Tags
  • 83. Links from .edu or .gov Domains
  • 84. Page Rank of Linking Page
  • 85. Authority of Linking Domain
  • 86. Links From Competitors
  • 87. Social Shares of Referring Page
  • 88. Links to bad sites
  • 89. Guest Posts
  • 90. Links to Homepage Domain that Page Sits O
  • 91. Nofollow Links
  • 92. Diversity of Link Types
  • 93. “Sponsored Links”
  • 94. Contextual Links
  • 95. Excessive Redirects to Pages
  • 96. Backlink Anchor Text
  • 97. Internal Link Anchor Text
  • 98. Link Title Attribution
  • 99. Country TLD of Referring Domain
  • 100. Link Location In Content
  • 101. Link Locations on Page
  • 102. Linking Domain Relevancy
  • 103. Page Relevancy Level
  • 104. Text Around Link Sentiment
  • 105. Keyword in Title
  • 106. Positive Link Velocity
  • 107. Negative Link Velocity
  • 108. Links from “Hub” Pages
  • 109. Link from Authority Sites
  • 110. Linked to as Wikipedia Source
  • 111. Co-Occurrences
  • 112. Backlink Age
  • 113. Links from Real Sites vs. Blogs
  • 114. Natural Link Profile
  • 115. Reciprocal Links or “Excessive link exchanging”
  • 116. User Generated Content Links
  • 117. Links from 301
  • 118. Schema.org Microformats
  • 119. DMOZ Listed
  • 120. Yahoo! Directory Listed
  • 121. Number of Outbound Links on Page
  • 122. Forum Profile Links
  • 123. Linking Content Word Count
  • 124. Quality of Linking Content
  • 125. Sitewide Links

User Interaction

  • 126. Organic Click Through Rate for a Keyword
  • 127. Organic CTR for All Keywords
  • 128. Bounce Rate
  • 129. Direct Traffic
  • 130. Repeat Traffic
  • 131. Blocked
  • 132. Chrome Bookmarks
  • 133. Google Toolbar Data
  • 134. Number of Comments
  • 135. Quality of Comments
  • 136. Dwell Time

Special Algorithm Rules

  • 137. Query Deserves Freshness
  • 138. Query Deserves Diversity
  • 139. User Browsing History
  • 140. User Search History
  • 141. Geo Targeting
  • 142. Listed in Safe Searches
  • 143. Google+ Circles
  • 144. DMCA Complaints
  • 145. Domain Diversity
  • 146. Transaction Searches
  • 147. Local Searches
  • 148. Google News Box
  • 149. Big Brand Preferenc
  • 150. Shopping Results
  • 151. Image Results
  • 152. Easter Egg Results
  • 153. Single Site Brand Results

Social Signals

  • 154. Number of Tweets
  • 155. Authority of Twitter Users Accounts
  • 156. Number of Facebook Likes
  • 157. Facebook Shares
  • 158. Facebook User Account Authority
  • 159. Pinterest Pins
  • 160. Votes on Social Sharing Sites
  • 161. Number of Google+1′s
  • 162. Google+ User Accounts Authority
  • 163. Verified Google+ Authorship
  • 164. Social Signal Relevancy
  • 165. Site Level Social Signals

Brand Signals

  • 166. Brand Name Anchor Text
  • 167. Branded Searches
  • 168. Site has Facebook Page
  • 169. Site has Facebook Likes
  • 170. Site has Twitter Profile with Followers
  • 171. Official Linkedin Company Page
  • 172. Employees Listed at Linkedin
  • 173. Legitimacy of Social Media Accounts
  • 174. Brand Mentions on News Sites
  • 175. Co-Citations
  • 176. Number of RSS Subscriber
  • 177. Brick and Mortar Location With Google+ Local Listing
  • 178. Website is Tax Paying Business

On-Site WebSpam Factors

  • 179. Panda Penalty
  • 180. Links to Bad Neighborhoods
  • 181. Redirects
  • 182. Popups or Distracting Ads
  • 183. Site Over-Optimization
  • 184. Page Over-Optimization
  • 185. Ads Above the Fold
  • 186. Hiding Affiliate Links
  • 187. Affiliate Sites
  • 188. Auto-generated Content
  • 189. Excess PageRank Sculpting
  • 190. IP Address Flagged as Spam
  • 191. Meta Tag Spamming

Off Page Webspam Factors

  • 192. Unnatural Influx of Links
  • 193. Penguin Penalty
  • 194. Link Profile with High % of Low Quality Links
  • 195. Linking Domain Relevancy
  • 196. Unnatural Links Warning
  • 197. Links from the Same Class C IP
  • 198. “Poison” Anchor Text
  • 199. Manual Penalty
  • 200. Selling Links
  • 201. Google Sandbox
  • 202. Google Dance
  • 203. Disavow Tool
  • 204. Reconsideration Request
No comments yet.

Leave a Reply